It's almost the end of the summer, and that's exactly the time of year I usually start planning my events for the half term holidays (well, after a week off to recover first, of course).
So, I thought as Halloween events were in my head at the moment I'd share some of the things I've learnt over the years that I think about in my planning, so that they can hopefully be of use to other people too.
Some of this advice is specific to trail-type events, such as a ghost walk, but various bits of it can apply no matter what type of Halloween event you're running.
Sell the scare
If you make something sound spooky people will be much more likely turn up for it at Halloween than if you make it sound educational; the challenge from a museum point of view is to then wrap up some real meaning into the event when they’re there. Ghost stories and costumed people are always a win, so that’s a great starting point.
Repetition is key
Halloween events usually take a lot of planning. If you can run the same with many groups during the day or night with timed tickets, you'll get the best out of your planning efforts.
Insist people pre-book
It's always helpful to know how many people you’ve got coming. Also, get people to pay their admission/fee when they book, as they’re much more likely to remember to turn up if they’ve already paid for it.
Timing is Everything
If you're running an event with multiple start times, staggered entry or even just 'turn up whenever' then you'll need to think about timing. Especially at Halloween, when guests are often being told a spooky story, overlapping can really ruin the atmosphere. Timed tickets are by far the easiest to managed. Guess how long your visitors will be at each ‘stop’ on the tour, then add five minutes (or maybe ten if you expect your guides to talk more than they’re told to); that’s your minimum interval between tours. And remember, you’re better off leaving too much time than too little. Also be aware of bottleneck points; where people might unexpectedly stop or take longer than you’d expected (toilet stops, an interesting artefact they’ll stop and look at, a volunteer who likes to engage visitors in conversation, etc.) and try and plan to avoid them or to find a way of moving people on quickly.
Fun for all the family
Halloween events are usually by their nature scary, so expect parents to ask if the event is suitable for their children. You'll need to decide what the minimum appropriate age is for children, based on the event content... then expect people to bring younger children anyway and prepare your performers to warn parents with young children if something is likely to be unsuitable for them. Maybe even plan an alternate route to avoid the scariest parts.
Use your captive audience
Expect people to turn up early for their tour and have something to do with them whilst they’re waiting; children are happy with colouring sheets, parents might be happy with the tearoom and shop to occupy them! A storyteller could set a good appropriate atmosphere. Don't let people get bored before they even start! Use waiting guests as a captive audience and use the opportunity to make their experience even better.
Like giving candy to a baby
If you’re planning an event at which children are welcome then sweets are a great investment; people associate Halloween with trick or treat and it’s amazing what scares or problems children will overlook if you give them a lollipop.
Too popular for your own good
Have a plan to deal with oversubscription; it's a good idea to prepare your performers to expect a late finish. If you don't need the extra time then everyone will be pleased with the early night, and no-one gets grumpy because they're out later than they expected to be. This also gives you some leeway for running over because guests enjoyed themselves so much they lingered to make their night last longer.
Scope out your spaces
Practice in the spaces to see how many people comfortably fit in the areas you’re using and use this to set your group limits. If possible, do this at night because spaces feel different sizes in the dark.
Atmosphere is everything
Try and maintain a sense of atmosphere; you need enough light to appease your risk assessment but if you can keep lights off in adjoining corridors and rooms or paths it’ll make the place feel spooky without you having to spend a fortune on set dressing or expensive effects. Use waiting to your best effect too; during the tour, if you can keep people waiting for a few seconds before your actors appear you’ll build a sense of apprehension and tension. It’s a fine balance though – don’t keep people waiting so long they get bored! There are other ways to creep out your audience also; you’ll know your spaces better than anyone else, but if you can lock doors behind people or create footsteps, bangs and odd noises in the next room, they’ll all help with your atmosphere.
Give the crowd what they want
Parents are looking for Halloween experiences which they can take their kids to which are safe and don’t encourage them to be knocking on stranger’s doors asking for sweets, so if you can schedule something on the 31st which appeals to that then do, it’s likely to be a winner.
Quality is better than quantity
Adults expect a great deal more in terms of quality of special effects than children do, so if you’re running events for adults (or even older children) then try and keep your effects more to the psychological than the physical if you don’t have a large budget. Flickering candles and the shadows cast from pumpkins are some of the best set dressing you can get, and they’re really cheap. If you’re worried about fire, I can recommend the battery powered tealights and candles; they look just as good as the real thing but they last much longer, have no fire risk and no risk of injury to the public either. Equally, the quickest way to make an event look amateurish is with cheap 'gory' effects; if you can't do it well, don't do it all.
Hopefully that's been a useful set of thoughts on Halloween events! If you've got questions, please ask, and feel free to suggest other hints and tips if you have them. :)
Showing posts with label tips and 'how-to's. Show all posts
Showing posts with label tips and 'how-to's. Show all posts
Tuesday, 21 August 2012
Saturday, 25 February 2012
Mother's Day Ideas
You've all probably planned your Mother's Day events by now (if not, why not?) but just in case you haven't, or if you've still got room to add and change your programme then I figured I'd throw out a few ideas.
As an event which celebrates part of the family unit, Mother's Day is a fantastic opportunity for encouraging families to work for each other and with each other.
Some fun ideas that I've had over the years;
- an event that encourages kids to bring their Dad to make something for Mum as a present. This works particularly well when they're doing an activity that Dad will probably feel plays to his strength, such as making a picture frame (Dad's are responsible for supervising the gluing of the wood together for the frame, the kids can take the lead on the painting-and-sticking decoration).
- making bath salts in glass jars as a gift for Mum. This is so easy even very small children can do it, as essentially they're just mixing in colours and scents in a giant mixing bowl and then decanting it into glass jars. Make sure you buy cosmetic grade epsom salts, colours and scents so that they're bath safe. Personalise the activity more by having the children decorate the jar with labels, ribbons and so on.
- making Mother's Day cards. A tip; don't run this activity on Mother's Day itself, as most people have already given their cards by then! If you're going to make cards, do it in the week or weekend before. This sort of activity would work very well with groups of children. There are lots of types of cards you can make, but I find the pop-up flower cards are excellent for Mother's Day, as are the paper tissue flowers with pipe cleaner stems.
- encourage Mum and children to share memories and play together with a special trail. Ask children and their mum to tell each other what their favourite object in a room is, or get them to pick an object and explain it to one another. Play i-spy, twenty questions or other games, using the museum as the starting point. Some of these work well even with older children.
- make Mum medals. Rosettes, made with paper or ribbon, are a lot of fun and fairly easy to make though they can be time consuming. Rosettes can be made to say 'Happy Mother's Day', 'Best Mum', 'I Love You' or anything else at all.
There's just a few suggestions there but hopefully its given you some ideas.
If you'd like step by step instructions for any of the crafts I've mentioned please just ask, and I've sometimes got trail or worksheet templates as well so shout if you'd like them.
If you've got a topic you'd like me to cover in a how-to post, just drop me a line on twitter @Sarah_Fellows or here on the blog and I'll see what I can do!
As an event which celebrates part of the family unit, Mother's Day is a fantastic opportunity for encouraging families to work for each other and with each other.
Some fun ideas that I've had over the years;
- an event that encourages kids to bring their Dad to make something for Mum as a present. This works particularly well when they're doing an activity that Dad will probably feel plays to his strength, such as making a picture frame (Dad's are responsible for supervising the gluing of the wood together for the frame, the kids can take the lead on the painting-and-sticking decoration).
- making bath salts in glass jars as a gift for Mum. This is so easy even very small children can do it, as essentially they're just mixing in colours and scents in a giant mixing bowl and then decanting it into glass jars. Make sure you buy cosmetic grade epsom salts, colours and scents so that they're bath safe. Personalise the activity more by having the children decorate the jar with labels, ribbons and so on.
- making Mother's Day cards. A tip; don't run this activity on Mother's Day itself, as most people have already given their cards by then! If you're going to make cards, do it in the week or weekend before. This sort of activity would work very well with groups of children. There are lots of types of cards you can make, but I find the pop-up flower cards are excellent for Mother's Day, as are the paper tissue flowers with pipe cleaner stems.
- encourage Mum and children to share memories and play together with a special trail. Ask children and their mum to tell each other what their favourite object in a room is, or get them to pick an object and explain it to one another. Play i-spy, twenty questions or other games, using the museum as the starting point. Some of these work well even with older children.
- make Mum medals. Rosettes, made with paper or ribbon, are a lot of fun and fairly easy to make though they can be time consuming. Rosettes can be made to say 'Happy Mother's Day', 'Best Mum', 'I Love You' or anything else at all.
There's just a few suggestions there but hopefully its given you some ideas.
If you'd like step by step instructions for any of the crafts I've mentioned please just ask, and I've sometimes got trail or worksheet templates as well so shout if you'd like them.
If you've got a topic you'd like me to cover in a how-to post, just drop me a line on twitter @Sarah_Fellows or here on the blog and I'll see what I can do!
Hints, tips and 'how-to's
Hi everyone. I haven't updated my blog in far too long, and I do apologise for that! I'll blame the extended Christmas/Winter period somehow, if I can.
I'm planning a new series of blog posts on the lines of hints, tips and how-to articles all to do with the sorts of things I specialise in; family learning, online engagement and interpretation. I don't believe there can ever be enough free advice out there, so I thought I'd throw some of my own our into the wide world in the hopes that it helps someone.
If you've got a topic you'd like me to cover, get in touch either via comments here on the blog or on twitter @sarah_fellows. It could be anything from ideas for a pirate event (that post is definitely happening at some point) to what craft you could make with empty juice cartons to suggestions for growing a twitter following. Ask away; if I can't help I'll just say so.
Hopefully this will open the door for many comments (though I'd settle for one or two, if you're offering).
Thanks all! And I hope this proves useful for everyone.
I'm planning a new series of blog posts on the lines of hints, tips and how-to articles all to do with the sorts of things I specialise in; family learning, online engagement and interpretation. I don't believe there can ever be enough free advice out there, so I thought I'd throw some of my own our into the wide world in the hopes that it helps someone.
If you've got a topic you'd like me to cover, get in touch either via comments here on the blog or on twitter @sarah_fellows. It could be anything from ideas for a pirate event (that post is definitely happening at some point) to what craft you could make with empty juice cartons to suggestions for growing a twitter following. Ask away; if I can't help I'll just say so.
Hopefully this will open the door for many comments (though I'd settle for one or two, if you're offering).
Thanks all! And I hope this proves useful for everyone.
Tuesday, 4 October 2011
Making a name for yourself on facebook
Just a short post today, because I realised something really important that I'd left out of my facebook summary post: how to get a customized url for your page.
In case you don't know what I'm talking about, I mean being able to type www.facecbook.com/yourmuseum and have it take people directly to your museum page.
Getting a "vanity url" as they call them for your page is actually really simple.
1. Set up your page.
2. Go to http://www.facebook.com/username/
3. Select the page you want to set the url for with the dropdown menu
4. Choose your preferred url (the bit that goes after the www.facebook.com/)
And that's it!
A couple of hints and tips:
1. Once you've chosen your url you CANNOT change it. So double check your spelling and be 100% sure about your abbreviations before you type it in.
2. Facebook changes the requirements for a page to have a vanity url all the time. It's usually a number of fans/followers that your page needs to have. At last check it was 20 fans, so it's not exactly a steep challenge for most heritage organisations. This may change in the future, of course. Whatever the requirements are though, facebook will tell you on the /username page.
3. You want your online profile to be as seemless as possible, so if you have a twitter account name, consider using that as your facebook username url. Of course, you might decide you want something more obvious if it's going to be a place you have to direct people to often.
As always, I hope that's useful. Ask if you have questions and if I can answer, I will.
In case you don't know what I'm talking about, I mean being able to type www.facecbook.com/yourmuseum and have it take people directly to your museum page.
Getting a "vanity url" as they call them for your page is actually really simple.
1. Set up your page.
2. Go to http://www.facebook.com/username/
3. Select the page you want to set the url for with the dropdown menu
4. Choose your preferred url (the bit that goes after the www.facebook.com/)
And that's it!
A couple of hints and tips:
1. Once you've chosen your url you CANNOT change it. So double check your spelling and be 100% sure about your abbreviations before you type it in.
2. Facebook changes the requirements for a page to have a vanity url all the time. It's usually a number of fans/followers that your page needs to have. At last check it was 20 fans, so it's not exactly a steep challenge for most heritage organisations. This may change in the future, of course. Whatever the requirements are though, facebook will tell you on the /username page.
3. You want your online profile to be as seemless as possible, so if you have a twitter account name, consider using that as your facebook username url. Of course, you might decide you want something more obvious if it's going to be a place you have to direct people to often.
As always, I hope that's useful. Ask if you have questions and if I can answer, I will.
Monday, 1 August 2011
Twitter tips
This is the second part of my series of introductions to social media. The first was about facebook and you can find it here.
The idea of these posts isn't to tell you everything there is to know about social media, just to give you an overview of the most important things to know when starting from scratch if you've got little or no experience with the medium.
Today's post is about twitter.
Twitter is perhaps more daunting to approach than facebook, for someone new to social media. It has a lot of technical terms, such as tweet and retweet and url and so on that are used all the time on the website, that can be mystifying if you don't know what they mean. I'll try and explain as many of them as I can on the way through.
Setting up your account
Setting up an account on twitter is very easy. Start by heading to www.twitter.com and clicking on the button that says 'sign up'. The username that you create will be how people find and refer to you on twitter, so make sure that it's something that represents you well and is easy for people to remember. Good examples of twitter names might be PooleMuseum or NationalTrust. Bad usernames might be the name of the member of staff who created the account, or a complicated acronym. You'll also have a chance to write your name; this can include all the characters that your username couldn't, such as spaces. The rest of the sign-up process is quite straightforward; there is very little information to fill in.
Updating your 'look'
You are represented on twitter by five things. Firstly, your username and 'real name', which we've already covered. Next is your 'descriptive text'. Here you get 140 characters to describe yourself to the world at large. This is the only space you get to do this with, so make all those characters count. Usually it's good to summarise your institution with a sentence or two, then say who is tweeting on behalf of you if it's going to be one person. You might want a thesaurus handy to come up with shorter equivalents for things you want to say to get as much information into those 140 characters as possible!
The other two are your avatar and your background. Your avatar is the little square picture that shows next to your username throughout twitter. It will be the visual representation of your institution, so you want to choose something that will stand out and be recognisable as you. You can change your avatar whenever you want, but it's probably best to keep it fairly stable. Museum logos make good icons, as do striking pictures of your notable collections if you have something particularly well known. It's worth knowing that although your avatar shows up as a small square most of the time, twitter users can click on your picture for a full-size version to get a better look at the image if they want to, so you don't have to use a tiny picture, or even a square one. If your picture isn't naturally square, twitter will automatically crop it for you.
Twitter has a wide range of background pictures that you can choose from, but you can also upload your own. If you choose a picture that is smaller than the screen size it is being displayed on then twitter will automatically tile the image unless you tell it not to. Cunning use of background colour and a picture that fades into it will help your page look good on any size monitor. If you're not sure, twitter's default backgrounds or plain colours work well to start.
Short and sweet
You'll know that one of the key characteristics of twitter is that each "tweet" (the messages or status updates that you post) can only be 140 characters long. One of the drawbacks of this used to be that it made including links to things difficult. Luckily, this is less of an issue now as twitter includes an automatic url (the address of a link) shortener. There are still plenty of separate ones out there that you can use; the likes of bit.ly and tiny.cc to name two. Their benefits often include click-through statistics tracking that twitter doesn't give you, but it's nice to know that twitter now offers something automatically so you shouldn't have to worry about links taking up all of your 140 characters.
I had a good suggestion in the comments from John Bibby so I'm adding it in here. If you do use an url shortening service, you are given the option of choosing what your shortened link appears as. Usually the abbreviation you wanted to use has been taken before. However, if you give yourself an acronym to use at the start of each shortened url, you'll probably find you can use whatever you like after it and still be unique. John uses aa42; you could use something that fits with your organisation, for example the V&A might use VnA as the start of all of their addresses, giving them shortened urls such as VnAart or VnAoffr and so on.
Retweet, retweet!
As well as "tweeting" your own posts, you can also "retweet" things that other people have said. Retweeting something is basically a way of saying you like or approve of something, or of raising awareness of something that other people want to be more widely known such as an event or a request for information. In the character-precious environment of twitter, retweet is often abbreviated to RT. To retweet a post, hover over it. You'll see icons for replying to the post, as well as one for retweeting it. The retweet icon looks a bit like a square recycling sign.
Talking to other people
No twitterer is an island; part of what makes twitter valuable is the conversation between people. There are two ways to talk to other people on twitter; by public tweet or by direct message.
A public tweet is something everyone can see. To make sure someone knows it's aimed at them, you put @Theirtwittername at the start of the tweet. This is like having a conversation with someone in a room full of other people; everyone else can hear (see) what you're saying.
A direct message is a private conversation between two people. You can get to your direct messages from the 'messages' tab in twitter. Type in the twitter name of the person you want to send the message to and away you go. Twitter keeps a log of all the people you've messaged in the past on the left hand side of the screen so it's easily accessible in the future. Bear in mind that though your message can't be seen by the public that doesn't mean the other party won't share it; think of it like sending email messages.
And that's it for the basics! I hope it's been useful to people. If people are interested in the more intermediate hints and tips, such as using programmes like TweetDeck and HootSuite to schedule tweets, or statistics tracking, let me know and I'll be happy to write a second post.
I haven't planned any more social media introductions at the moment, but I'm happy to write some up if people are interested in anything in particular. Foursquare, youtube... ask and I'll get writing!
The idea of these posts isn't to tell you everything there is to know about social media, just to give you an overview of the most important things to know when starting from scratch if you've got little or no experience with the medium.
Today's post is about twitter.
Twitter is perhaps more daunting to approach than facebook, for someone new to social media. It has a lot of technical terms, such as tweet and retweet and url and so on that are used all the time on the website, that can be mystifying if you don't know what they mean. I'll try and explain as many of them as I can on the way through.
Setting up your account
Setting up an account on twitter is very easy. Start by heading to www.twitter.com and clicking on the button that says 'sign up'. The username that you create will be how people find and refer to you on twitter, so make sure that it's something that represents you well and is easy for people to remember. Good examples of twitter names might be PooleMuseum or NationalTrust. Bad usernames might be the name of the member of staff who created the account, or a complicated acronym. You'll also have a chance to write your name; this can include all the characters that your username couldn't, such as spaces. The rest of the sign-up process is quite straightforward; there is very little information to fill in.
Updating your 'look'
You are represented on twitter by five things. Firstly, your username and 'real name', which we've already covered. Next is your 'descriptive text'. Here you get 140 characters to describe yourself to the world at large. This is the only space you get to do this with, so make all those characters count. Usually it's good to summarise your institution with a sentence or two, then say who is tweeting on behalf of you if it's going to be one person. You might want a thesaurus handy to come up with shorter equivalents for things you want to say to get as much information into those 140 characters as possible!
The other two are your avatar and your background. Your avatar is the little square picture that shows next to your username throughout twitter. It will be the visual representation of your institution, so you want to choose something that will stand out and be recognisable as you. You can change your avatar whenever you want, but it's probably best to keep it fairly stable. Museum logos make good icons, as do striking pictures of your notable collections if you have something particularly well known. It's worth knowing that although your avatar shows up as a small square most of the time, twitter users can click on your picture for a full-size version to get a better look at the image if they want to, so you don't have to use a tiny picture, or even a square one. If your picture isn't naturally square, twitter will automatically crop it for you.
Twitter has a wide range of background pictures that you can choose from, but you can also upload your own. If you choose a picture that is smaller than the screen size it is being displayed on then twitter will automatically tile the image unless you tell it not to. Cunning use of background colour and a picture that fades into it will help your page look good on any size monitor. If you're not sure, twitter's default backgrounds or plain colours work well to start.
Short and sweet
You'll know that one of the key characteristics of twitter is that each "tweet" (the messages or status updates that you post) can only be 140 characters long. One of the drawbacks of this used to be that it made including links to things difficult. Luckily, this is less of an issue now as twitter includes an automatic url (the address of a link) shortener. There are still plenty of separate ones out there that you can use; the likes of bit.ly and tiny.cc to name two. Their benefits often include click-through statistics tracking that twitter doesn't give you, but it's nice to know that twitter now offers something automatically so you shouldn't have to worry about links taking up all of your 140 characters.
I had a good suggestion in the comments from John Bibby so I'm adding it in here. If you do use an url shortening service, you are given the option of choosing what your shortened link appears as. Usually the abbreviation you wanted to use has been taken before. However, if you give yourself an acronym to use at the start of each shortened url, you'll probably find you can use whatever you like after it and still be unique. John uses aa42; you could use something that fits with your organisation, for example the V&A might use VnA as the start of all of their addresses, giving them shortened urls such as VnAart or VnAoffr and so on.
Retweet, retweet!
As well as "tweeting" your own posts, you can also "retweet" things that other people have said. Retweeting something is basically a way of saying you like or approve of something, or of raising awareness of something that other people want to be more widely known such as an event or a request for information. In the character-precious environment of twitter, retweet is often abbreviated to RT. To retweet a post, hover over it. You'll see icons for replying to the post, as well as one for retweeting it. The retweet icon looks a bit like a square recycling sign.
Talking to other people
No twitterer is an island; part of what makes twitter valuable is the conversation between people. There are two ways to talk to other people on twitter; by public tweet or by direct message.
A public tweet is something everyone can see. To make sure someone knows it's aimed at them, you put @Theirtwittername at the start of the tweet. This is like having a conversation with someone in a room full of other people; everyone else can hear (see) what you're saying.
A direct message is a private conversation between two people. You can get to your direct messages from the 'messages' tab in twitter. Type in the twitter name of the person you want to send the message to and away you go. Twitter keeps a log of all the people you've messaged in the past on the left hand side of the screen so it's easily accessible in the future. Bear in mind that though your message can't be seen by the public that doesn't mean the other party won't share it; think of it like sending email messages.
And that's it for the basics! I hope it's been useful to people. If people are interested in the more intermediate hints and tips, such as using programmes like TweetDeck and HootSuite to schedule tweets, or statistics tracking, let me know and I'll be happy to write a second post.
I haven't planned any more social media introductions at the moment, but I'm happy to write some up if people are interested in anything in particular. Foursquare, youtube... ask and I'll get writing!
Saturday, 25 June 2011
Facebook tips
Today's post is on the subject of social media. There's a good number of courses you can go on to learn everything you need to know about social media and more, but a lot of them do cost a fair bit of money and that's something most people don't have at the moment. So, I thought I'd put together a quick how-to on using facebook and twitter for your venue.
First up is facebook.
Creating your page
There are various different sort of pages and groups and so on that facebook has or might have for your venue. Community pages, groups and a 'page' are the main three; most people will want to have a 'page' because it's best tailored of the three to the sort of thing most venues will want to do with facebook. To create a page for your venue, you'll need to go to http://www.facebook.com/pages/create.php
Once you're there, just follow the prompts and enter the information as requested. It's fairly self explanatory. You can have as many page admins as you want. When any admins are on the page, anything they post will come up as being posted by the venue. This applies to photos, links, page status updates and 'likes'.
Creating events
Your venue can advertise 'events' on facebook which it can invite its followers/fans to.
To create an event, click on the events link. You'll find it on the left hand side of the page, under the venue picture, above the 'about your venue' information. The button to create an event is on the far right of the page. From there, just fill in all the information you can about the event; where, when, a picture and so on. You can also select guests to send an invitation to if you want, though you don't have to.
Once your event is live, you can edit the information at any time, as can any other page admins for your venue.
What is a check-in?
Your venue page will say on the left hand side how many check-ins your venue has. A check-in is when a person has tagged themselves in a post at your venue. Keeping tabs on how many people have checked in at your venue will tell you how many people who use facebook a lot are visiting your venue. Geo-location activity, such as checking into a venue, is getting more popular all the time, so it's something worth keeping an eye on in the future.
Sharing photos and collecting photos
A venue can share its official photographs through its venue page. To do this, click on the photos link on the left hand side of your venue page. There, you'll have the option to create new albums and to add new photos to existing albums. Give your albums names that are very descriptive; if it's clear what's in them, people are more likely to browse through them.
Your fans can share their photos of your venue via your venue page too. Whenever they post a picture to your page wall, it'll get collected into the 'photos of your venue' section which you see under your own albums on the photo page.
I hope that was useful! It doesn't include everything that you can do on a facebook page by any means, but it's a good start. If anyone wants hints and tips on anything else by all means ask and I'll be happy to do what I can in a follow-up post.
I'll be looking at twitter in another post.
If you've got questions I didn't answer do comment or drop me a line through twitter @Sarah_Fellows or by email to fellows.sarah.m@gmail.com.
First up is facebook.
Creating your page
There are various different sort of pages and groups and so on that facebook has or might have for your venue. Community pages, groups and a 'page' are the main three; most people will want to have a 'page' because it's best tailored of the three to the sort of thing most venues will want to do with facebook. To create a page for your venue, you'll need to go to http://www.facebook.com/pages/create.php
Once you're there, just follow the prompts and enter the information as requested. It's fairly self explanatory. You can have as many page admins as you want. When any admins are on the page, anything they post will come up as being posted by the venue. This applies to photos, links, page status updates and 'likes'.
Creating events
Your venue can advertise 'events' on facebook which it can invite its followers/fans to.
To create an event, click on the events link. You'll find it on the left hand side of the page, under the venue picture, above the 'about your venue' information. The button to create an event is on the far right of the page. From there, just fill in all the information you can about the event; where, when, a picture and so on. You can also select guests to send an invitation to if you want, though you don't have to.
Once your event is live, you can edit the information at any time, as can any other page admins for your venue.
What is a check-in?
Your venue page will say on the left hand side how many check-ins your venue has. A check-in is when a person has tagged themselves in a post at your venue. Keeping tabs on how many people have checked in at your venue will tell you how many people who use facebook a lot are visiting your venue. Geo-location activity, such as checking into a venue, is getting more popular all the time, so it's something worth keeping an eye on in the future.
Sharing photos and collecting photos
A venue can share its official photographs through its venue page. To do this, click on the photos link on the left hand side of your venue page. There, you'll have the option to create new albums and to add new photos to existing albums. Give your albums names that are very descriptive; if it's clear what's in them, people are more likely to browse through them.
Your fans can share their photos of your venue via your venue page too. Whenever they post a picture to your page wall, it'll get collected into the 'photos of your venue' section which you see under your own albums on the photo page.
I hope that was useful! It doesn't include everything that you can do on a facebook page by any means, but it's a good start. If anyone wants hints and tips on anything else by all means ask and I'll be happy to do what I can in a follow-up post.
I'll be looking at twitter in another post.
If you've got questions I didn't answer do comment or drop me a line through twitter @Sarah_Fellows or by email to fellows.sarah.m@gmail.com.
Monday, 13 June 2011
When Rain Stops Play
It's beginning to look like we might be in for another fantastic British summer of liquid sunshine. Working in the open air as I do, I'm used to the unpredictability of the English weather. Activity plans always include a contingency for wet weather, which isn't always "the dry weather programme in waterproofs", though admittedly that does often seem to be the case.
Wherever possible, I try to go ahead with some version of the original plan no matter how foul the weather gets. I've run events in the snow, and torrential downpours, and howling wind. I think it's always more satisfying when the people who do make the effort to come out to visit me in all that horrible weather have a fantastic time regardless. I've found that there is no rain so heavy that it can drown the fun of making hats, swords and anything shaped like a TARDIS.
I have learnt a few things about wet weather planning that I thought I'd share for the benefit of others in anticipation for a rainy summer.
Don't let your craft get soggy
Even if you're inside, if the humidity is high enough then it'll dampen any papercraft you've got planned. Damp paper doesn't have the same crispness of dry paper, so bear that in mind if you're planning headbands or anything else where the paper needs to stand upright. It also reacts differently to colouring pens and so on when it's damp; felt pens will absorb better but with less crisp lines and wax crayons and pencil crayons won't colour so easily.
Maybe it'll pass...
We're all optimists at heart. Even when it's been raining non-stop for the last week, you'll still find that people will dwell longer in the inside, dry spaces, hoping that it might stop bucketing it down outside in a minute. If you'd usually expect a family to do one or two activities, you should expect them to do three in rainy weather. If the children are enjoying themselves then the adults will be only too happy to allow them to stay and carry on in the hopes of avoiding more showers.
It only rains on the adults
For some reason, wet weather bothers adults a lot more than it bothers kids. If the parents are happy to let them, you'll often find most kids don't really mind running around in light rain. Some don't even mind heavy rain. Just make sure that if you do you're running around on ground that isn't likely to get too slippery. If you can provide a nice warm room for them to dry off in afterwards then all the better.
If anyone else has wet-weather hints and tips, I'm always eager to hear them. After all, there's never a shortage of rainy days!
Wherever possible, I try to go ahead with some version of the original plan no matter how foul the weather gets. I've run events in the snow, and torrential downpours, and howling wind. I think it's always more satisfying when the people who do make the effort to come out to visit me in all that horrible weather have a fantastic time regardless. I've found that there is no rain so heavy that it can drown the fun of making hats, swords and anything shaped like a TARDIS.
I have learnt a few things about wet weather planning that I thought I'd share for the benefit of others in anticipation for a rainy summer.
Don't let your craft get soggy
Even if you're inside, if the humidity is high enough then it'll dampen any papercraft you've got planned. Damp paper doesn't have the same crispness of dry paper, so bear that in mind if you're planning headbands or anything else where the paper needs to stand upright. It also reacts differently to colouring pens and so on when it's damp; felt pens will absorb better but with less crisp lines and wax crayons and pencil crayons won't colour so easily.
Maybe it'll pass...
We're all optimists at heart. Even when it's been raining non-stop for the last week, you'll still find that people will dwell longer in the inside, dry spaces, hoping that it might stop bucketing it down outside in a minute. If you'd usually expect a family to do one or two activities, you should expect them to do three in rainy weather. If the children are enjoying themselves then the adults will be only too happy to allow them to stay and carry on in the hopes of avoiding more showers.
It only rains on the adults
For some reason, wet weather bothers adults a lot more than it bothers kids. If the parents are happy to let them, you'll often find most kids don't really mind running around in light rain. Some don't even mind heavy rain. Just make sure that if you do you're running around on ground that isn't likely to get too slippery. If you can provide a nice warm room for them to dry off in afterwards then all the better.
If anyone else has wet-weather hints and tips, I'm always eager to hear them. After all, there's never a shortage of rainy days!
Friday, 20 May 2011
Back to Nature
I've been exploring the wildlife in and around the pond at the museum this evening with a group of Scouts, and it's reminded me of the profound impact that the natural world can have on everyone, kids and adults included.
I think that those of us who work in natural settings often take them for granted, and it's easy to forget that actually most people who live in towns never get the chance to be up close and personal with a water boatman or a pond snail. Newts are ten a penny to me, and though I do like them I'm never surprised to see one. For families from the city, though, even a duck is a foreign species to a lot of them, let alone a moorhen.
Kids always get rambunctious in the outdoors, especially when it's after hours and they're the only ones on site. But the focussing power of a tray full of water fleas and bloodworms was quite startlingly effective. Not even the draw of playing lightsabers with the fishing nets was greater than the total engrossment of staring at a damselfly nymph for the first time.
I guess it comes back to the fact that nine times out of ten the simplest things are the best. And a story about bloodsucking water worms probably didn't hurt, either.
I think that those of us who work in natural settings often take them for granted, and it's easy to forget that actually most people who live in towns never get the chance to be up close and personal with a water boatman or a pond snail. Newts are ten a penny to me, and though I do like them I'm never surprised to see one. For families from the city, though, even a duck is a foreign species to a lot of them, let alone a moorhen.
Kids always get rambunctious in the outdoors, especially when it's after hours and they're the only ones on site. But the focussing power of a tray full of water fleas and bloodworms was quite startlingly effective. Not even the draw of playing lightsabers with the fishing nets was greater than the total engrossment of staring at a damselfly nymph for the first time.
I guess it comes back to the fact that nine times out of ten the simplest things are the best. And a story about bloodsucking water worms probably didn't hurt, either.
Wednesday, 23 March 2011
A guide to trails
It came to my attention through the GEM email list that apparently there are a lot of people out there who want some advice, or maybe just examples of good practice, for writing trails for their venues. It also seemed that there was little training on the matter, and little out there to read about it.
This seems a great missed opportunity to me; are there any museums or natural sites or anything like that out there these days that don't have trails for children and/or adults?
I put together an awful lot of trails, and I've learnt a lot about them in the years I've been writing them. So, I thought I'd put together some free general advice about them, from my point of view. I'd also like to highlight some great examples that I've seen around and about, but I'll do that in some separate posts.
So, here goes. I hope it's helpful!
Trails: Some Hints and Tips
In no particular order...
Be clear about your aims
- Before you start writing anything, you should decide what you want to achieve with your trail. Are you trying to highlight certain items in your collection? Promote numeracy skills? Stimulate creativity? Teach people about the Victorians? You'll probably find that your trail manages to do more than one thing when you've finished, but it's important before you start anything that you know what one key thing you really want it to do.
Themes are fantastic
- No matter what you want your trail to do, coming up with ways to do it always seems easier if your trail has a theme. Sometimes, this might be governed by an event or exhibition that you have on at the time. Other times, you could pick a theme based on the time of the year (Christmas, Easter, Summer) or on something completely random (pirates, fairies, animals).
What media you will use?
- Knowing how your final trail will be produced should influence your design. If it's going to be photocopied to be given out, then you don't really want it to be full of colourful pictures; they won't copy properly and it'll just look amateurish. Equally, if you're producing something that'll be professionally printed, you really want to make the most of colours and images. Think about size too; you'll need text to be readable, so if it's a small booklet that might limit the amount that you can write in it.
Think about your audience
- It's not enough to just say 'this is a trail for children'. Is it going to be done by one child at a time, or a family together? Is it going to be done by toddlers, or 5-7 year olds, or 12 year olds, or teenagers? Or all of the above? It's not just the content that you'll need to think of here, but also the presentation, and the tasks that you ask them to do. Very young children love to spot things and tick them off lists. Older children will quickly get bored of that, and probably need something a little more varied and goal-orientated to keep them interested.
How long will your trail be?
- Trails don't have to be long to be effective. Especially with younger children, four or five points might be enough for them to have had a good time, learnt something, and not yet got bored. Even with older children, nine or ten points is usually enough. Generally, the more you're asking visitors to do at each trail point, the less points you need on the trail. Think more about the overall time you're expecting visitors to spend on the trail.
Tasks and activities
- Spotting things and ticking them off and following clues from point to point doesn't have to be all there is to trails. Counting is a good step up from just noticing, and gets children to engage a little more deeply. You could ask questions about information on panels, or get children to draw pictures of things they see, either copying from real life or from their imagination. Multiple choice questions are always well received. Sometimes you can provide relevant activities, such as providing semaphore flags to have a go at sending a message with, or asking them to decode a message written in knots on a piece of string. Whatever your theme is, think creatively about associated tasks and activities for it.
How else can you engage your audience?
- It doesn't have to be all about the things you write on a sheet. There are some excellent 'explorer' trails I've seen where families get a whole bag full of exciting toys to play with. Use the binoculars to look at something, or the magnifying glass. Measure something with the ruler... and so on. But if you haven't got the budget for props, that doesn't mean you're limited to writing answers. Get visitors to touch things, to say what they can smell, or to close their eyes and listen.
I hope that's been a helpful overview! I'll pick out some good examples from places I've been and things I've done in other posts.
This seems a great missed opportunity to me; are there any museums or natural sites or anything like that out there these days that don't have trails for children and/or adults?
I put together an awful lot of trails, and I've learnt a lot about them in the years I've been writing them. So, I thought I'd put together some free general advice about them, from my point of view. I'd also like to highlight some great examples that I've seen around and about, but I'll do that in some separate posts.
So, here goes. I hope it's helpful!
Trails: Some Hints and Tips
In no particular order...
Be clear about your aims
- Before you start writing anything, you should decide what you want to achieve with your trail. Are you trying to highlight certain items in your collection? Promote numeracy skills? Stimulate creativity? Teach people about the Victorians? You'll probably find that your trail manages to do more than one thing when you've finished, but it's important before you start anything that you know what one key thing you really want it to do.
Themes are fantastic
- No matter what you want your trail to do, coming up with ways to do it always seems easier if your trail has a theme. Sometimes, this might be governed by an event or exhibition that you have on at the time. Other times, you could pick a theme based on the time of the year (Christmas, Easter, Summer) or on something completely random (pirates, fairies, animals).
What media you will use?
- Knowing how your final trail will be produced should influence your design. If it's going to be photocopied to be given out, then you don't really want it to be full of colourful pictures; they won't copy properly and it'll just look amateurish. Equally, if you're producing something that'll be professionally printed, you really want to make the most of colours and images. Think about size too; you'll need text to be readable, so if it's a small booklet that might limit the amount that you can write in it.
Think about your audience
- It's not enough to just say 'this is a trail for children'. Is it going to be done by one child at a time, or a family together? Is it going to be done by toddlers, or 5-7 year olds, or 12 year olds, or teenagers? Or all of the above? It's not just the content that you'll need to think of here, but also the presentation, and the tasks that you ask them to do. Very young children love to spot things and tick them off lists. Older children will quickly get bored of that, and probably need something a little more varied and goal-orientated to keep them interested.
How long will your trail be?
- Trails don't have to be long to be effective. Especially with younger children, four or five points might be enough for them to have had a good time, learnt something, and not yet got bored. Even with older children, nine or ten points is usually enough. Generally, the more you're asking visitors to do at each trail point, the less points you need on the trail. Think more about the overall time you're expecting visitors to spend on the trail.
Tasks and activities
- Spotting things and ticking them off and following clues from point to point doesn't have to be all there is to trails. Counting is a good step up from just noticing, and gets children to engage a little more deeply. You could ask questions about information on panels, or get children to draw pictures of things they see, either copying from real life or from their imagination. Multiple choice questions are always well received. Sometimes you can provide relevant activities, such as providing semaphore flags to have a go at sending a message with, or asking them to decode a message written in knots on a piece of string. Whatever your theme is, think creatively about associated tasks and activities for it.
How else can you engage your audience?
- It doesn't have to be all about the things you write on a sheet. There are some excellent 'explorer' trails I've seen where families get a whole bag full of exciting toys to play with. Use the binoculars to look at something, or the magnifying glass. Measure something with the ruler... and so on. But if you haven't got the budget for props, that doesn't mean you're limited to writing answers. Get visitors to touch things, to say what they can smell, or to close their eyes and listen.
I hope that's been a helpful overview! I'll pick out some good examples from places I've been and things I've done in other posts.
Thursday, 10 March 2011
Ten things you can do with a piece of paper
I'm of the firm opinion that you can make pretty much anything out of paper, given enough time and rolls of sellotape. Over the years, we've tried to do just that at our events and activity days, always coming up with new uses for the scrap paper that would otherwise get thrown away.
Of course, the best thing about paper? It's recyclable! So once you're finished crafting, you can just pop into into the recycle bin.
So, I thought today I'd share ten things you can make with a piece of paper (or two or three). These are just some of the most fun or the most useful; I'd love to hear what papery creations other people have made!
Especially for today, I've even included some pictures of some of these papery crafts. I think they're all pretty self explanatory really, but if you want any making instructions for anything just drop me a line and I'll be happy to share!
1. A paper aeroplaneIt doesn't matter how old you are, a paper aeroplane is always a winner. As you'll see from the picture here, we've made some pretty big paper aeroplanes, some just as large as the children we made them with! These uber-planes don't fly all that well, to be honest, but the kids absolutely love them anyway.
2. Hats
You can make pretty much any type of hat you like from a sheet or two of paper. The usual suspects for us include witch and wizard hats, pirate hats and princess hats, but the only limit is usually the child's imagination (which you'll know is pretty limit-less).
3. Masks
We've made masks on pretty much every theme you can think of. Animals, transport, and yes, aliens. The great thing about masks is that they're so simple, and yet you can spend hours and hours getting it just how you want it. When I say "you", let's pretend we mean the children and not the staff, ok?
4. Paper towersThese are great fun for a construction-based event, and best run as a team activity. I love how competitive parents and grandparents get when they're trying to see who can build the biggest tower.
5. Snowflakes
Great for winter or weather events, and they make fantastic Christmas decorations. The look on a child's face the very first time they see one opened up is priceless.
6. Musical instruments
We've made horns, wobble boards (thanks Rolf), shakers, drums, rainmakers and more from rolls and balls of paper. It's surprising how much extra noise children can make with a few sheets of paper, really.
7. Phoenix Feathers
Or indeed, any feathers at all. The phoenix himself is made of cardboard cut to shape and stuck together, then covered in toilet paper and spray painted red. He's a fantastic model, and over a year later he's still hanging in the store cupboard.
8. Secret message envelopes
These are great fun. We make them from greaseproof paper because it comes on a roll which is nice and convenient, but you could make them from normal paper too. A couple of folds in the right places and you have an envelope with a secret compartment! What could be better for a budding spy?
9. Models
Because paper is so fantastically easy to fold, you can make nets of pretty much any shape out of them. We built an entire village onto a hand-drawn paper map to demonstrate the ideas of town planning, including buildings which families made out of rectangles and triangular prisms. We had some remarkably inventive building designs; as well as the the mini museum you can see below we had houses, supermarkets, a school, a church and a cathedral.
10. A bin!
Yes, we've made bins out of paper before. These are excellent if you know you're doing a paper craft that has a lot of paper off cuts. Just make sure that you don't put any non-paper in the bin, and you can put the entire thing straight into the recycling when you're done. How's that for efficient?
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